Authenticity | We are Lead Generators

Elevating education through lead generation.


Principal Tutors - Web Development & Search Engine Optimisation

Principal Tutors, an award-winning online private tuition provider, sought to create an attractive and informative website that not only effectively represented their brand but also drew in more prospective students and parents. Their goal was to establish a platform that mirrored their reputation, while also bolstering lead generation through an improved enquiry system. Additionally, they aimed to create a content-rich website encompassing a wide range of subjects and areas.

Embracing this challenge, we meticulously redesigned the website, concentrating on crafting a visually captivating and coherent online identity that embodied the prestige of Principal Tutors. To enhance the process of expressing interest and requesting a tutor, we seamlessly integrated a robust enquiry system using WP Forms. Simultaneously, we incorporated Tutorcrunch for the student portal and Brello to facilitate data collection.

Furthermore, we carefully fine-tuned and optimised the platform’s content to maximize its performance with search engines.

Since the website’s launch, Principal Tutors has experienced a significant increase in website traffic, reflecting heightened online visibility and brand recognition. The redesigned website has elevated its online presence, reaffirming its status as a distinguished brand in the education sector. The enhanced enquiry system and user-friendly design have contributed to a smoother and more efficient lead-generation process, increasing enquiries from potential students and parents.

Visitors to the website now enjoy a seamless and intuitive browsing experience, which encourages extended engagement and exploration.

“Authenticity and the team have done a great job in creating a brand new website which performs super fast and has helped to improve lead generation. They are always willing to help incorporate any changes and have excellent technical knowledge regarding websites.”

Dr Steven Naylor

Managing Director

Principal Tutors

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